Navigational, Branded Search: WebSite101 Domain Name Tutorial

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One thing you tend to notice as an Search Engine Optimization Specialist is that a huge percentage of search referral traffic comes from branded search terms and/or URL’s typed into search engines instead of the search bar. It’s a frustration in analytics and reporting due to the need to filter out those pointless terms from statistics data. There is no challenge whatsoever in ranking for your domain name or branded terms

Some web sites see as much as 90% of their search referrals come from their company name and they think they are doing well at search engines when less than 10% of their traffic comes from search engines. Let me tell you that if your site doesn’t see at LEAST 40 to 70 percent of its’ TOTAL traffic from search, then you are doing very poorly.

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