Today, Healthline announced that it has raised another $14 million in a third round of financing led by Investor Growth Capital IGC and including strategic financing from a joint venture between GE Capitals Media, Communications & Entertainment business and NBC Universal and Reed Elsevier Ventures.In collaboration with doctors, Healthline have built a semantic search engine that uses professional medical terminology and taxonomies to organize all the data into a consumer friendly package. Their vision is to connect consumers to anything in the health information space that is publicly available.
The idea for a semantic search index came from physicians’ observations that despite a noble trend towards consumers trying to educate themselves in healthcare via the internet, many found that ‘contextual correctness’ was missing.
Website101 has provided information on medical insurance to small business owners for over 5 years in an effort to serve self employed business and micro-enterprise owners. Because a search for healthcare information seems to be limited by major sites to their own network and broad searches on the major search engines return a lot of poor quality sites in results, we’ve partnered with Healia® – a vertical search engine developed specifically to provide trusted medical and health resources in their search results. Take a look at our Health Information Search page and let us know how that specialized search works for you.