Doorway Pages for Search Engine Placement Web Position Gold Software
WebPosition Gold by FirstPlace Software helps make your site No. 1 in the search engines. Try out this exciting new Web Marketing tool today
Home | About Us | Course Outline | Contact Us | Privacy Policy | Links

Let WebSite 101 Gain Top Listings For Your Business Web Site!

               YIKES! IT WORKED! Doorway Pages for Search Engine Placement
               by Mike Valentine 

               O.K. Boys and girls, it's time to put on your skeptics 
               hat and join me in a little cynicism here. There's no way 
               that a simple technique like "Doorway Pages" can work to 
               improve your search engine ranking on specific search words 
               or phrases. If it were so easy, everyone would do it and 
               then nobody would benefit. I've heard those stories about 
               sites vaulting to number one position on the search engines 
               and they're bogus! Pure unadulterated bovine manure! 

               Yowee! That was what I was saying just last week because 
               my rankings were in the basement. My weekly reports from 
               "PositionAgent" consistently had all my keywords showing up 
               as a big ugly zero on all the search engines they monitor. 
               I was beginning to believe I'd never rank in the top 10 on 
               any search. That's what I was expecting when my "SearchEngine- 
               Monitor" report showed up this week. Then I nearly swallowed 
               my heart, because I suddenly found it in my throat! 

               There it was, listed number three (3!) on AltaVista under 
               the search phrase "e-commerce tutorial" and just to verify 
               that position, I've been back tonight to see where I rank 
               and I've dropped to number five! But guess what? Now I have 
               TWO sites in the top 10 at AltaVista, both of them doorway 
               pages I created to help improve my ranking there. I thought, 
               O.K., no harm in trying it to see if it works. But never in 
               over a million years did I expect to get TWO PAGES IN THE 
               TOP TEN RANKING for ANY search phrase. 

               I bet you're thinking, "Sure you did Mike" I invite you 
               to take a look yourself! Go to 
               and type "e-commerce tutorial" in the search box and click 
               the search button. It may change position tomorrow, but 
               I'm there today and even took a screen shot to prove it! 
               Do you think I'm at all excited? You bet your life I am! 

               Now, top ten ranking for one obscure search phrase is not 
               the magic bullet for success. But do you think I'm going to 
               be cynical about doorway pages any more? Not likely. Instead 
               I've begun to pay close attention to what works for whom. 
               Why? you ask? Because this same doorway page gets me that 
               same big ugly zero ranking in the other search engines and 
               I made number 34 on "WebCrawler" with my home page, proof 
               that honest content and good page design with proper key- 
               word metatags will accomplish things without "trickery". 

               This particular doorway page works only for AltaVista and 
               only today. They'll no doubt change their algorithms and 
               lose me altogether tomorrow. I'll be looking for ways to 
               improve results at Excite and AOLnetfind now. I do this for 
               my clients and work toward success for each of them. If you 
               want to try it yourself, hop over to 
               where you'll find the AltaVista effective doorway page 
               template that I used to create my high-ranking pages! 

               I don't want to resort to different doorway pages for all 
               my three hundred pages for each different search engine. But 
               I will use every resource I can find to succeed honestly 
               in this business. If it works, don't break it! 
               WebSite101 "Reading List" Weekly Netrepreneur Tip Sheet
               Weekly Ezine emphasizing small business on the Internet

               e-tutorial online at:
               By week's end you're ready expand your business to the web!

                    DrNunley's Biz-Tips
by Kevin Nunley

Get More Hits With Doorway Pages

Getting listed high on search engines can bring you a flood
of new customers.  One way to get  listed on search engines
is to create doorway pages.

Search engines love sites that tightly focus on a specific
word or phrase that a user is searching for.  If I type
"printers" into Google, the search engine computer will
look for pages that have printers mentioned in the title, meta
tags, headlines, copy, and even in the hyperlinks.

Rather than using this kind of one-word overkill on your
main website, use doorway pages.  Each page can focus on
a particular word or phrase lots of people use to find a site
like yours.

The doorway page looks like your regular page, only the
words are skewed to frequently mention your keyword.

But what words do customers use most to find a site like
yours? Use the free search term suggestion tool at 

Look in the Advertiser Login section. You can get a list of
similar words and phrases people use.

Get Kevin's service that optimizes the copy on your pages   
for search engines.  His staff of expert writers create
keyword rich copy that gets results.

Return to the list of all currently available articles

Home | About Us | Course Outline | Contact Us | Privacy Policy | Links

August 16, 2001