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MAKE A LIVING ONLINE VS.
NETBREAKTHROUGHS
JIM DANIELS (Make a
living online founder) ON SEARCH ENGINE TRAFFIC
Make A Living Online
by Jim Daniels
192 pages
Softcover
$39.95 (if sold separately)
JDD Publishing
review by Mike Banks Valentine
Marketing has a bad reputation online. Hucksters hawk "Overnight
- riches - while - you - sleep - through - permission - email
- sent - to - millions - of - interested - prospects - makes -
you - $40,000 - virtually - overnight!" That type of snakeoil
may come to mind.
But for those of us that have tired of such hyperbole, there is
a refreshing counterpoint in Jim Daniels book, "Make A Living
Online". Daniels not only calls himself a "regular guy"
throughout the book, but emphasizes the ability of the "average
Joe" and "regular folks" to make a living online
- then shows how to do so in step- by-step fashion.
Daniels calls the ability of regular people to earn a living online
the "quiet revolution" and tells us how to participate
- quietly - from our own home offices. His guidance is so down
to earth and realistic, that many may find his presentation bland,
and may even lose interest. That would be a mistake for anyone
who truly hopes to succeed with an online business.
Many of the hucksters of web business skip the bread and butter
of web basics and leap directly to the meaty steak and sizzle
of sales, then right into the dessert of "massive income"
before the table is even set for dinner.
Daniels' approach is like the master chef who, after gathering
his cooking ingredients, cooks the meal to perfection, then serves
each course, one at a time. He is even willing to discuss doing
the dishes afterward by telling us about the actual labor involved
in running an online business.
In short, Daniels makes it clear that there is no free lunch and
that an online business takes real work. He outlines each of the
ingredients in detail first. Domain names, web hosts, site design,
email issues, sales copy, re-sellers - all are mentioned before
he gets to detail of "Putting Your Site Up" fully one
third of the way through the book.
This is an approach to making a living online based in reality,
rather than get-rich-quick fantasy.
Daniels self-published the book. In true entrepreneurial style,
he offers tools and resources that are available in his companion
web site. Each of those resources are tools he developed or services
he re-sells through joint venture partnerships. This is a strategy
he praises and then passes directly to the reader of the book
by going to the extent of inviting joint venture proposals from
readers!
The book and companion web site go that final step of offering
an affiliate program, encouraging readers to become affiliates
to help promote them in true viral web style. He offers his readers
a share of sales to promote his book, his web businesses, his
tools and his joint venture partnerships. Once again, Daniels
offers all the ingredients to a full course meal and gives readers
a cookbook that, if followed, will result in a web business that
sizzles.
I've been making a living online since about the same time as
Daniels, but was startled to see a recommendation early in the
book that changed my advertising strategy instantly and permanently.
He recommends including an autoresponder email address in every
advertisement along with a standard web address (URL) for those
who have only email but not web access. This easy technique has
increased the response rate to my ezine advertisements dramatically.
Now comes the only drawback - the book is not available separately,
but only comes as a part of a package which includes a private
membership site where resources are offered by Daniels to those
who have purchased the $149 membership package. It's worth the
price of entry for those who KNOW they are ready to launch a web
business, but for those too timid to do more than dip their toes
in to test the waters, it's a $149 dollar book.
I'll wholeheartedly recommend the value here but wondered shouldn't
Daniels offer the book outside of that private membership site
to entice more with this clearly nourishing recipe?
So I asked him outright. Why not sell the book alone?
"Offering the book with the companion site allows
me to assist each customer personally, for two full years after
purchase. While it increases the price of the package, most folks
are thrilled when they try the 'direct line' to me, and get real
answers every time they need them. Yes, I could sell far more
copies of the book alone, but I could not possibly help each customer
reach their goals, and that's what I really enjoy doing."
- Jim
The chef enjoys creating his own recipes while also suggesting
to others how to adjust their web ingredients to spice up their
own home-style online business recipes.
Mmmmm. That's good cooking. I'll have the special then.
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Permission is granted to reproduce this article if the resource
box below is included and links made live when used online.
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Mike Banks Valentine
Try it yourself for a satisfying home-style business
http://www.make-a-living-online.com
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