For businesses to start reaping sales and earning profits, business owners need to let their target market know about their existence. Apart from the traditional forms of marketing, there are other unique ways in which you can advertise your business.
Here are five small business tips to get the word out about your business.
Get Your Name In The Media Through Press Releases
Press releases are a great way to improve search rankings and attract traffic to your website. They could be about anything, from new product launches and events to business milestones or opinions about major industry trends. When you write press releases, ensure that it is written professionally with timely and relevant information. Press releases can be distributed through PRWeb, PR Newswire, Business Wire, eReleases and other such online services.
Videos Can Say A Lot More About You
YouTube alone has 800 million unique visitors in a month, with more than 4 billion hours of video watched each month. Video as a form of marketing is great because it is more engaging and communicates information in a conversational style. You can use video to show customers how to use your product, any helpful hints, employee introductions, customer testimonials, special event recaps, office tours, greetings and thank you messages, and interviews of industry experts.
Organize Events Inviting Customers Over
Event marketing is great way to promote your business by calling over customers to an event which appeals to them. When you organize events, be sure that the content adds value to those attending. Of course you simply can’t play your commercial, work around discounts, free samples, promoting charity or any fun filled activity. Event marketing gives you a chance to mingle with your customers. Plan everything before hand and make a checklist to keep track of all activities planned for the day. You can easily get the word out about the event by encouraging your existing customers to bring along their friends.
Get Social Online
Get on with the social media frenzy by engaging with your customers online on social media networks such as Twitter, Facebook, LinkedIn, Google+ and others. Social media marketing is quick and free, and a perfect platform for real time interactions with the customers. Have some content ready for your social media pages before you add friends and followers. Post images, videos and other information about your business, products and achievements. The more you network, the more you will find out about what your target market has to say about your products.
One Step Ahead With Public Relations
Public Relations extend beyond simple email marketing and direct mail and rely on short listing newspapers, magazines, radio stations and blogs for promotion. You might even contact some writers who cover specific industries and blog writers to pitch in your business story. In order to gain publicity, you need to look for some story angles that relate to topics such as events, product release, trends, and industry personality.
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