Facebook is an excellent channel to generate massive leads to your offer. With its great social power, you can set a good strategy to make more leads from Facebook. It is very useful if you want to increase subscribers in your mailing list or if you are promoting a CPA offer. Here are some tips to generate avalanche of leads with Facebook:
1. Choosing your target market
The first thing to know is your target market. But, before that, you have to know the product you are offering to them. Let us assume that the product you are offering is a free report on how to make $3000 per month online (remember that I’m giving tips to generate some leads, not sales). You want people to sign up to your mailing list and download the report. Now, what is your target market? Of course, internet marketers or work at home moms. Once you’ve found your target market, the next move is to find some active groups where those people meet.
2. Participate in active Facebook groups of your target market
Use Facebook search function to find some groups that discuss anything related to internet marketing or make money online. In those groups, you will find your target market. What you need to do is to participate to those groups and send friend requests to the group members. What you need to keep in mind is that when you send friend requests too often, you may risk your Facebook account being locked, so make sure to use your gut when you send friend request. Send the requests to as many people as possible, but don’t send it too often. In fact, you just need to spare some 30 minutes a day to send friend requests.
3. Repeat the process until you have good numbers of friends
You need to aim to have at least 500 friends in your Facebook account to start generating some leads. It will not take you much time if you are actively searching Facebook groups that correspond with your target market. Once you have at least 500 friends, you can start generating some leads. But, you have to keep adding your Facebook friends.
4. Build some credibility
You don’t want to promote any product blatantly to your Facebook friends because they may have other marketers doing that thing. What you need to do is to teach them and make them recognize you as an expert. Now, since you have many friends, you can start posting status updates by giving them some tips. Once in a while, inform them about your offer and ask them to sign up to your mailing list.
5. Building a blog
Now, the best accompany for this method is a simple blog. You can write some articles in this blog and offer your free report there. Every time you update your blog, you will tell your Facebook friends about it. Remember, they are your target market, so they have an interest in the product that you promote. You should be able to generate more leads this way.
Next, you will create a fan page and offer your free report there to generate even more leads. However, this will be for another article. If you apply the tips above, you will be able to generate avalanche of leads from Facebook.
Kelly has been writing articles for different websites online for the last 5 years and specialised in everything related to social media. She is also a contributor to Commodity.com where you can get some useful tips when it comes to investment.