Use Social Media to Market Your Joint Venture
Your joint venture may be missing a new segment of marketing prospects. Even though you have pinpointed your niche, developed a marketing plan, and executed a well-thought out advertising campaign, you may still have an untapped market through the magic of social media.
The Synergies between Social Media and Joint Ventures
Social media has captured the Internet by storm and is still gaining popularity exponentially! Millions of internet users have found that social media is a great way to keep in touch with their current friends and family, as well as old long-lost friends as well. Social media sites makes it easy for people to create a profile, share it with only those they choose by becoming “friends” or “contacts”, and search for people with whom they want to share information
Additionally, social media sites have become a place for businesses to gather a following as well. Commercial “friends” can gather followers who are interested in their products or services and send out promotions and special offers. And if you have a great website, you can use social media to direct traffic to your site as well.
Here are a few of the most popular social media sites you can use to promote your JV:
Facebook is probably the largest and most popular social media site, with about 200 million users. Through Facebook, the users send about 1 billion messages every day to each other. You can build a commercial profile on Facebook and gather “fans” as well as friends. Use your contact list to share photos, videos, and send special offers, and promote awareness of your JV activities through daily updates on your page.
Twitter is like a smaller version of Facebook and asks the question, “What are you doing?” You gather “followers” and follow others as well. In 140 characters or less with each update, or “tweet”, you can keep your followers informed of what your JV is doing and how they can benefit from special offers. Some popular businesses on Twitter are CNN, The New York Times, and even The Ellen Show, who have millions of followers.
YouTube continues to be the biggest video-sharing site in the world. Commercial entities can create a profile and use it to upload promotional videos advertising products and/or services. With a well-made, professionally shot and edited video, your joint venture can demonstrate to your subscribers, and anyone who searches for your type of video using specific keywords, the benefits of using your products. Highlight customer reviews and testimonials. Get creative! YouTube can be a great way to advertise your JV business for free.
With the tens of millions of users on social media sites, you have a wide target of new customers to reach. Get on board the social media express and get the word out on your JV.
About the Author: Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability. Join his Joint Venture Marketing Wealth Report