book

With a project as big and important as writing a book, working from a plan-or blueprint-will make everything easier and more fun. Following a blueprint allows aspiring authors to make their ideas work, just like [...]

You’ve probably heard all this before: writing a book is one of the most powerful marketing tools available to coaches, consultants, speakers, and professionals. It can establish or enhance your brand and unique positioning. It [...]

When you’re working on a book, the question, “Will people actually want to buy this?” inevitably comes up. Although in most cases this is your inner critic trying to sideswipe your creative efforts, the question [...]

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