In the process of building your company’s online brand, you’re going to have to deal with a veritable ton of information. We have discussed how the practice of Web Analytics can quantify all manner of [...]
brand
Your brand – what you are known for – is something that you should definitely want to protect. You do not want people tarnishing that brand. Can you prevent people from complaining about your products [...]
Branding to the Consumer What is a brand? More than a mere product, service or company, a brand exists in the mind of the consumer as an association with a particular product, service or company. [...]