branding

Previously we discussed some of the issues surrounding the protection of your online brand. It is true that there are people out there who intend to misuse and abuse brand associations that others worked hard [...]

Curriculum vitae, work experience, references, skills inventory, resume: all describe a source of information where people can condense the vital information about themselves into a single document for interested parties to examine. The idea is [...]

Online Brand Building By the Numbers

In the process of building your company’s online brand, you’re going to have to deal with a veritable ton of information. We have discussed how the practice of Web Analytics can quantify all manner of [...]