Branding has been a rather complex topic since the advent of brand named goods, originating with maker’s marks on certain blacksmithing products, proceeding through guild-approved stampings on quality goods, and progressing into the names we [...]
branding
With 2010 upon us, professionals everywhere are gearing up for the job hunt, with the usual energy that accompanies a January job search. Yet, many candidates cling to outdated job search practices and resume advice [...]
Through a brand promise, a company commits to its customer a certain experience each and every time the customer interacts with that business. When a customer enters a bricks and mortar store and makes a [...]