branding

Tips for Focused Blogging to Promote Your Brand, Book or Business Online If you have a Web site to promote your brand, book or business, do you also have a blog? A blog adds something [...]

Branding to the Consumer What is a brand? More than a mere product, service or company, a brand exists in the mind of the consumer as an association with a particular product, service or company. [...]

How often do you give your email address to clients and business prospects? Is it memorable? Is it meaningful? Does it say some- thing about you or your business? Does it suggest your role in [...]