branding

Being a subset of journalism, it is no surprise that blogging shares many traits with its parent. In particular, blogging strongly resembles the feature or editorials pages of many newspapers. Not beholden to quite the [...]

Online branding used to be all about the look and now more about the who you know and how you interact with them online. In order to move your business forward you may want to [...]

Metrics are an important part of any online branding and advertising strategy. Suppose a site gets an average of 1,400 views per week. What does that mean? For a small blog that updates once or [...]