We???ve gone through a strange change, from people not realizing that they need to be their own brand, to people not realizing how being the brand impacts the way they do business. It???s interesting, really. [...]
branding
Military students often learn of a certain mistake that a commander can make: fighting last year’s war with this year’s tools. The lesson is that it may not work to use the newest techniques and [...]
The traditional model of brand building has been largely dictated by the technology available. When the means of communication was paper, the picture advertisement dominated, and gave rise to the clever slogan. The slogan developed [...]