I typically write a lot more about the “human side of marketing,” because I think topics like trust, sincerity, and emotions get overlooked in most marketing advice discussions. And no matter how clever your copy [...]
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Becoming an Angel Investor — powered by eHow.comBecoming an angel investor, which is the first investor in a start-up, requires having steady cash flow and a good head for advertising to get a name out [...]
Whether you call it a company slogan, a tag line, a strapline, a logline, a branding statement, a positioning statement, a motto or a memory hook, this refers to a phrase that follows the company [...]