I typically write a lot more about the “human side of marketing,” because I think topics like trust, sincerity, and emotions get overlooked in most marketing advice discussions. And no matter how clever your copy [...]
Marketing
Whether you call it a company slogan, a tag line, a strapline, a logline, a branding statement, a positioning statement, a motto or a memory hook, this refers to a phrase that follows the company [...]
One effective way of getting to know Twitter people in your area of interest is to participate in a tweetchat on a related subject. What is a tweetchat? It’s a stream of tweets on the [...]