When I interviewed a gardening specialist years ago for a story unrelated to gardening, she used a phrase to illustrate one of her points that I just couldn’t understand. It sounded like “squash vine bores,” [...]
naming
04 Feb
Crowdsourcing: Three Ways You Can Find a Great New Company or Product Name Free or at Low Cost
Increasingly popular, “crowdsourcing” involves inviting a large number of people to perform a task, with a prize promised to the person or team whose work is selected as the winner. Specialized web sites now exist [...]
Image via Wikipedia Business owners and corporate namers often get stuck naming a new product because they don’t use powerful brainstorming methods. Simply waiting for inspiration to strike doesn’t work as well as systematically generating [...]