pricing

It is a familiar scenario: you have made the decision to start your own business. You have spent months researching industries, deciding what type of business would be the most profitable, and you have laid [...]

Merchants have manipulated product prices since before the invention of the price tag. It’s the easiest way to maximize your profits as a retailer: all you have to do is mark up a product by [...]

How To Set Your Price and Get It

Here’s a case study in how an art supply company trained me to NEVER pay full price. People who know me know I’m in Internet shopper and a paper crafter. I’m always feeding my habit [...]