I typically write a lot more about the “human side of marketing,” because I think topics like trust, sincerity, and emotions get overlooked in most marketing advice discussions. And no matter how clever your copy [...]
Small Business
The American government, at all levels, spends billions of dollars per year on everything from spy planes to pencils. Just about every purchase requires a government contract, and most government agencies require that a portion [...]
26 Jan
Presentation Skills
It’s a well-worn clich?? that the brain never stops working, until the moment you stand up to make a presentation. Yes, they can be nerve-wracking things to do but like anything else you can learn [...]