Social Media

Social media has long been touted as the latest and greatest Internet marketing tool that will bring new people to any online business seeking new customers. For most online marketers, the social media environment appears [...]

Long before there was Google Adwords it was Overture, and before pay-per-click search engine marketing was even born, there was a website called Goto.com. If you’ve been marketing products/services online for more than 10 years, [...]

Sometimes the various means of branding a business overlap. Blogs, video archives, promotional pages, the online press room and press releases all seem to bleed into each other without distinction. So what is it that [...]