Let us suppose for a moment that you have made the decision to hire a permanent, in-house writing team as opposed to seeking out writers on a more per-contract basis. The advantages of this decision [...]
writing
It’s only a bit of an exaggeration to describe the debate over in-house writers vs. an outside content service as “raging.” For any organization dedicated to producing written content as part of its brand, it [...]
When you’re working on a book, the question, “Will people actually want to buy this?” inevitably comes up. Although in most cases this is your inner critic trying to sideswipe your creative efforts, the question [...]