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4 Ways to Use Social Media in Promotions – Online Brand Marketing

August 27, 2010

Social media marketing has earned its place as one of the fastest-growing, most competitive marketing fields in the history of advertising. People are gathering online in record numbers, finding and socializing in groups that cater to their interests; often, these interests neatly intersect with marketing and branding opportunities. The best social media tools combine simplicity [...]

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Five Reasons Your Blog Needs a Ghostwriter: Building Brand Identity

August 26, 2010

A ghostwriter is any writer who creates content for a project that will be presented under another name. As you are traveling in a bookstore, you might marvel at the sheer volume of works certain names such as Tom Clancy put out. In many cases, these books weren’t written by a single writer but rather [...]

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FaceBook Recommendations Plugin for Blogs

August 16, 2010

FaceBook has a feature that is not talked about much compared to The “Like” feature and that is the “Recommendations” plugin, which lists out pages your visitors are likely to be interested in on your website. This is incredibly valuable in that it puts pages from your site in front of users based on the [...]

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Small Business News via Social Media: BizSugar – Sweet!

July 26, 2010

BizSugar is a small business social media news site that encourages members to share small business resources as can be seen in the video below.

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Digg 4: That’s How Social Media Should Work! Video

July 3, 2010

I got an invitation to the new Digg and jumped on it because I’d heard about the beta test of Digg 4 on Leo Laporte’s “This Week in Tech” when Kevin Rose was a guest this past weekend. I’m excited to see if this makes Digg more popular among the people I’m Connected to on [...]

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Big Business Can’t Understand Social Media Augmenting Advertising

June 20, 2010

The following was one of the most popular Business stories of the past few days, retweeted often and quoted widely. The author talks about the differences in big brands vs small start-ups in growing a business- based on a conversation with an un-named serial entrepreneur she knows on the effectiveness of using social media in [...]

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The Truth About Twitter’s Promoted Tweets

June 17, 2010

Since Twitter’s launch in 2007, it has seen huge growth and has become one of the dominant players when it comes to social media. If you’re trying to establish an online presence, and have no idea what Twitter is – or aren’t using it in some way to promote your brand – you haven’t been [...]

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Building a Facebook Application for Business

May 31, 2010

Small businesses rarely have unlimited access to programmers who can code their ideas for Facebook apps and implement them. The sad fact is that many more people would jump in and create useful applications if there were a simpler way to build apps than outlined here, including learning FBML (Face Book Markup Language).
Several services have [...]

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How to Use Social Media to Market B2B or Niche Business

May 23, 2010

Every once in awhile, everyone takes a look at little guy success stories to compare the effectiveness of what massive companies are doing on a global scale to illustrate how it also works for the small players in local or niche markets. I’d like to suggest that there are two distinctly different ways the social [...]

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What is the next big thing in Social Media?

May 22, 2010

What is the next big thing in Social Media? Here’s Venture Capital Investor Michael Eisenberg being interviewed on CNBC about small businesss making connections via social media services.

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