Content Marketing Infographic

The anatomy of content marketing - the heart of online success

Fundamentally, it’s not just about content, it’s about identity, relationships and content.” – Amit Singhal, Google Fellow

THE ANATOMY OF CONTENT MARKETING – The heart of online success

  • Blogs
  • Intographics
  • Podcasts
  • WhitePapers
  • eBooks
  • Guides,
  • Case Studies

The primary factor behind up to 50% of buying decisions, Interesting content is a top 3 reason people follow brands on social media.

  • Companies with blogs get 97% more inbound links than others
  • Blogs on company sites grsesult in 55% more visitors
  • 37% of marketers Say blogs are the most valuable content type for marketing
  • 6 in 10 Twitter or Facebook users are more likely to recommend a brand they follow

Quality content is at the heart of an integrated, targeted approach to marketing


  • Blogs give sites 434% more indexed pages
  • 97% MORE indexed links
  • More pages plus more links equal a bigger slice of the online pie
  • IMPROVES $ Revenue


  • Social media content boosts sales
  • 61% of companies find customers via Linkedin
  • 67% via Facebaok
  • 53% via Twitter
  • 63% of companies said posting content on social media has increased marketing effectiveness.
  • Compelling content drives successful social media campaigns
  • cited by 3 in 4 Marketers as a factor in dosing sales.
  • 67% of Twitter followers are more likely to buy from brands they follow
  • 63% Blogs ere 63% more likely influence purchase decisions than magazines.


  • 70% of consumers prefer getting to know a company via articles rather than ads
  • 60% of consumers feel more positive about a company after reading custom
    content on its site


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Search Engine Specialist - 12 year veteran SEO with multiple top 20 ComScore properties publishing experience. Enterprise level across international, mobile, and social media spheres. Advisor to startups for pre-launch optimization and ongoing SEO consulting.

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