branding

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Vine became the most downloaded free app in the App Store within three months of its January release, TheVerge.com reports. Nine months later, dozens of companies from General Electric to Nabisco to Target are using it to promote their brands, and Dunkin’ Donuts and Trident have even released the first Vine-length TV commercials. Why are [...]

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Wendy’s is currently in the midst of a brand transformation. The fast-food chain is breathing new life by reinvigorating their customer touch points. What is the well-known restaurant chain doing to re-energize? They’ve taken on an aggressive remodeling program and are testing prototype layouts — the ultra-modern restaurant design being the most popular with customers. [...]

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Are you a new business? Answer these questions: 1) Why should consumers buy what you are selling? 2) What is your strategy for marketing, selling and growing your business and products? Quite often, these are the questions new businesses are unable to answer or create answers to. This may be because at that moment in [...]

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Never underestimate the power of a sign for your small business. With so much marketing and branding being done online, there’s something nostalgic and reliable about a regular old sign. In order to create a simple sign with a clear and effective message, keep these tips in mind. Incorporate Branding Your signs are a direct [...]

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Years ago, consumers were willing to accept the messaging you shared in your marketing and used that as enough of a reason to buy your product or service. They would see your newspaper, radio or television ad, and head out to the store to buy your goods. This mentality has changed, and recently, more and [...]

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Pinterest is the newest, hottest social media website that allows people to share their favorite photos from around the web. Acting as a virtual corkboard, Pinterest enables users to “pin” photos, videos, and other documents to their board which they can then share with other people from around the world. With so many Internet users [...]

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For businesses that are generally small and have very limited resources, the idea of identity consulting will immediately conjure visions of large expenses. It’s easy, especially for a small business owner, to focus on the bottom line. Hiring experienced professionals for identity consulting certainly has a cost, but the whole picture should be considered as [...]

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Many traditional forms of employment, particularly in the manufacturing industry, have been eroded because traditional tasks have been taken over by automation. An increasing number of people have turned to self-employment, either in the building trades or in the production and processing of digital information. Those people who are of an entrepreneurial turn of mind [...]

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It is no secret that having your own internet business can be very profitable. The world wide web, can explode your business traffic and sales, seemingly overnight, and you might find yourself wondering how you ever did it before. Although some people have successful businesses offline, they sometimes do not have the know how to [...]

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Being a subset of journalism, it is no surprise that blogging shares many traits with its parent. In particular, blogging strongly resembles the feature or editorials pages of many newspapers. Not beholden to quite the same rules of timeliness or AP style guidelines as the news sections, these sections focus on matters of personal interest [...]

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