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Branding to the Consumer
What is a brand? More than a mere product, service or company, a brand exists in the mind of the consumer as an association with a particular product, service or company. These associations are based on a combination of objective and subjective factors. Objective criteria include quality, price and consumer reports, while [...]
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How often do you give your email address to clients and business prospects? Is it memorable? Is it meaningful? Does it say some- thing about you or your business? Does it suggest your role in the company? Does it suggest meaninglessness or generic emptiness? Is it playful, respectful, descriptive or bland beyond words? You may [...]
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