Wendy’s is currently in the midst of a brand transformation. The fast-food chain is breathing new life by reinvigorating their customer touch points. What is the well-known restaurant chain doing to re-energize? They’ve taken on an aggressive remodeling program and are testing prototype layouts — the ultra-modern restaurant design being the most popular with customers. [...]
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Are you a new business? Answer these questions: 1) Why should consumers buy what you are selling? 2) What is your strategy for marketing, selling and growing your business and products? Quite often, these are the questions new businesses are unable to answer or create answers to. This may be because at that moment in [...]
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Never underestimate the power of a sign for your small business. With so much marketing and branding being done online, there’s something nostalgic and reliable about a regular old sign. In order to create a simple sign with a clear and effective message, keep these tips in mind. Incorporate Branding Your signs are a direct [...]
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Years ago, consumers were willing to accept the messaging you shared in your marketing and used that as enough of a reason to buy your product or service. They would see your newspaper, radio or television ad, and head out to the store to buy your goods. This mentality has changed, and recently, more and [...]
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For businesses that are generally small and have very limited resources, the idea of identity consulting will immediately conjure visions of large expenses. It’s easy, especially for a small business owner, to focus on the bottom line. Hiring experienced professionals for identity consulting certainly has a cost, but the whole picture should be considered as [...]
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Many traditional forms of employment, particularly in the manufacturing industry, have been eroded because traditional tasks have been taken over by automation. An increasing number of people have turned to self-employment, either in the building trades or in the production and processing of digital information. Those people who are of an entrepreneurial turn of mind [...]
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Online branding used to be all about the look and now more about the who you know and how you interact with them online. In order to move your business forward you may want to re-think your branding strategy if you haven’t already. With the ever expanding web, your small business should be in the [...]
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