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By Ushamah Sammy
When many people think about setting up their own web site, whether for personal or business reasons, they have a list of things they need to do. This usually includes choosing a content management system to organize and present the site and creating the look and feel. The importance of selecting the right [...]
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SEO CMS - Thesis Theme for WordPress
Previously we discussed some of the issues surrounding the protection of your online brand. It is true that there are people out there who intend to misuse and abuse brand associations that others worked hard to create, and there are steps to take to limit them. After all, hard work should be protected, and there’s [...]
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SEO CMS - Thesis Theme for WordPress
Get a Business Domain Name for only $9.99 Compare Our Prices
SEO CMS - Thesis Theme for WordPress
In the process of building your company’s online brand, you’re going to have to deal with a veritable ton of information. We have discussed how the practice of Web Analytics can quantify all manner of data such as number of users, the location of visitors, and changes over time, all intended to allow you to [...]
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SEO CMS - Thesis Theme for WordPress
Branding has been a rather complex topic since the advent of brand named goods, originating with maker’s marks on certain blacksmithing products, proceeding through guild-approved stampings on quality goods, and progressing into the names we know and associate with major brands, such as Chevy, Barnes and Noble, Starbucks, and Wendy’s. Some brands are virtually immortal [...]
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SEO CMS - Thesis Theme for WordPress
With 2010 upon us, professionals everywhere are gearing up for the job hunt, with the usual energy that accompanies a January job search.
Yet, many candidates cling to outdated job search practices and resume advice that can negatively impact their success.
If you’ve continuing to send resumes to “Dear Sir or Madam” while merely updating your tired [...]
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SEO CMS - Thesis Theme for WordPress
Through a brand promise, a company commits to its customer a certain experience each and every time the customer interacts with that business. When a customer enters a bricks and mortar store and makes a purchase the experience is complete when the sales associate remembers to say “thank you, please come again” so shouldn’t [...]
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SEO CMS - Thesis Theme for WordPress
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SEO CMS - Thesis Theme for WordPress
Branding to the Consumer
What is a brand? More than a mere product, service or company, a brand exists in the mind of the consumer as an association with a particular product, service or company. These associations are based on a combination of objective and subjective factors. Objective criteria include quality, price and consumer reports, while [...]
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SEO CMS - Thesis Theme for WordPress
How often do you give your email address to clients and business prospects? Is it memorable? Is it meaningful? Does it say some- thing about you or your business? Does it suggest your role in the company? Does it suggest meaninglessness or generic emptiness? Is it playful, respectful, descriptive or bland beyond words? You may [...]
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