branding

Vine became the most downloaded free app in the App Store within three months of its January release, TheVerge.com reports. Nine months later, dozens of companies from General Electric to Nabisco to Target are using [...]

Wendy's is currently in the midst of a brand transformation. The fast-food chain is breathing new life by reinvigorating their customer touch points. What is the well-known restaurant chain doing to re-energize? They've taken on [...]

Are you a new business? Answer these questions: 1) Why should consumers buy what you are selling? 2) What is your strategy for marketing, selling and growing your business and products? Quite often, these are [...]