content

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One of the biggest questions on every marketers mind lately is, “How do I get my content to go viral?” It seems as if everyone wants to create that one piece of gold that is shared by everyone all over the world. Maybe it’s a meme, maybe it’s a video, or maybe it’s content. Either [...]

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If you’re baffled by being outranked because you’re convinced you have quality content, maybe it’s time to put glasses on. Many site owners compare their content to those of their competitors or are convinced their site’s design is superior. These same people are usually clueless about what constitutes quality content. Streamlined doesn’t usually add up [...]

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The ease with which top quality content can be created and distributed over the internet has lead to a content marketing explosion of sorts, with marketers relying heavily on content marketing to cement brand image and reach out to new customers. According to the Content Marketing Institute, 90 percent of B2B marketers do some form [...]

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Nowadays, online visibility is particularly important for most businesses to establish their brands. As a result, more and more companies are looking for ways to further improve their search engine optimization campaigns. However, with search engines continuously implementing changes on their ranking algorithms in order to keep low quality sites and links at bay, how [...]

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If you’re putting the majority of your online marketing efforts into social media, you’re doing it wrong. It’s a backwards approach, actually. Here are five reasons why content marketing is actually a lot more important and beneficial to your business. Content Marketing Lasts Much Longer When you publish an article on your blog or someone [...]

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The demand for solid sales copy continues to grow and grow. After all, if you want to sell just about any product online, a few cleverly chosen words can go a very long way. Therefore provided you know your way around an English dictionary, entering the copywriting field could make a hell of a lot [...]

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Are you taking advantage of all of the features that your content management system offers? It is important to keep in mind that most of the CMS out there are only at their best when they are used properly for what they are intended for. If you are only using 10% of their capabilities then [...]

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Website content is the most important part of your online business. It is the lifeblood of your business, and you can’t create a good online business if you don’t have good content in hand. If you are trying to make money from your website, what you need to do first is to write a good [...]

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Content Marketing Infographic

February 26, 2012

Fundamentally, it’s not just about content, it’s about identity, relationships and content.” – Amit Singhal, Google Fellow THE ANATOMY OF CONTENT MARKETING – The heart of online success INCREASED VISIBILITY & THOUGHT LEADERSHIP Blogs Intographics Podcasts WhitePapers eBooks Guides, Case Studies The primary factor behind up to 50% of buying decisions, Interesting content is a [...]

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More companies turning to content marketing, 79% in the form of articles and blogging. Few question the idea that content is king – they are jumping in with both feet to increase the amount of content on their digital plate. Created by BlueGlass Interactive

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