press

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One of the worst things that can happen to a business is bad publicity. It is usually a result of customer complaint, substandard product or service, public scandals, and other issues that can hit your brand. Any company could experience it. Even big brands like Toyota, JP Morgan, and HP were once caught up in […]

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There are numerous ways to get a blog noticed and mentioned online. Some are good and others are atrocious. We’re all aware of “that guy” who simply joins conversations online and says, “Wow, that’s interesting. Hey, have you read my blog about…” Sometimes the blog covers the topic being discussed – but usually it doesn’t. […]

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Press Release Press Pass 101 – How to Use Press Releases in Marketing

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As a start-up, it’s often your dream to see yourself in the press (especially if it’s good things they are saying). And so you cultivate reporters, hoping to become that next darling like Twitter, or like Foursquare is now, knowing that drives buzz, investment and ideally users. Except the reality is that your chances of […]

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Curriculum vitae, work experience, references, skills inventory, resume: all describe a source of information where people can condense the vital information about themselves into a single document for interested parties to examine. The idea is giving people an overview they can sort through in order to weigh your merits and strengths against their needs, as […]

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People flee sellers, especially in a bad economy. Public relations was born and thrived for many years on the wave of mass media – newspapers, television news, and magazines, for example. It’s quite logical to think that if you get someone else to talk about how great your company is, then you are much more […]

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An Integral Part of Protecting Your Reputation Online Online reputation management (ORM) was created to help business owners and professionals deal with bad press. Countless companies – large and small – have found themselves on the receiving end of negative publicity. When it is posted online, it can spread quickly. The size of your business […]

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