publicity

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One of the worst things that can happen to a business is bad publicity. It is usually a result of customer complaint, substandard product or service, public scandals, and other issues that can hit your brand. Any company could experience it. Even big brands like Toyota, JP Morgan, and HP were once caught up in [...]

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Only a few years ago social media seemed like an optional extra for businesses that were particularly ahead on the curve, now it’s a crucial part of most marketing and brand campaigns. No longer can nervous businesses sit back and hope the social trend dies down, instead they have to assess the situation and get [...]

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People flee sellers, especially in a bad economy. Public relations was born and thrived for many years on the wave of mass media – newspapers, television news, and magazines, for example. It’s quite logical to think that if you get someone else to talk about how great your company is, then you are much more [...]

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An Integral Part of Protecting Your Reputation Online Online reputation management (ORM) was created to help business owners and professionals deal with bad press. Countless companies – large and small – have found themselves on the receiving end of negative publicity. When it is posted online, it can spread quickly. The size of your business [...]

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