Branding to the Consumer What is a brand? More than a mere product, service or company, a brand exists in the mind of the consumer as an association with a particular product, service or company. [...]
Small Business
Six Secrets For Sellers Of Small Business — Errors To Avoid Many sellers of small businesses think they have all the right answers when it comes time to find a buyer and get a deal [...]
ABC’s of the Perfect Elevator Pitch One of the most important things a business owner can do is learn how to speak about their business to others. Being able to answer the “What do you [...]