by Bob Osgoodby
Your Most Valuable Asset
Email to some is simply a way to contact friends and family and
keep in touch. To others, it is a very important method of
communicating with business associates.
Unfortunately, those who send out unsolicited ads have created a
problem for both. It seems the amount of spam received daily
increases geometrically, and try as we might, we just can't keep
ahead of the game.
Let's talk about some of the more serious offenders. We have
all received email, and tried to respond, only to have the response
returned as undeliverable. These people forge an email address,
and are basically dishonest. Anyone who does business with
their ilk, deserves what they get.
High up on the list of "pains in the neck" are people
who list an auto-responder as their return address, and program
it to send out a series of emails on a regular basis. If you
reply to them and ask to be removed, you will get at least five
or more emails from them over a short period of time. These
people are simply naive, as they continue bothering you, even though
asked to cease and desist.
Another winner in this "hit parade" is the "fresh
from the farm newbie" who harvests (or if they are really dumb
buys a list) thousands of names and starts sending out unsolicited
email. Thinking they have found the keys to the vault, they start
sending out spam by the thousands. They really take offense
when their ISP (Internet Service Provider) cancels their account.
Many people try to disguise the subject of their email. They try
to make it look like something else, just to get you to open it.
Dont these morons realize that if Im not interested
in their porno site, or what ever other offer they are making, trying
to trick me isnt going to change my mind. In point of fact,
it is aggravating, and if there ever was a spark of interest in
what they are hawking, that quickly disappeared.
And don't you just love the "brain trust" who sends out
his/her thousands of emails and shows the email address of everyone
they sent it to. Spammers who may receive their ad have just
added another thousand or so names to their list.
Let's look at the flip side of this coin. First let's agree
that we don't like spam. Some people however, really "flip
out" and make it their holy grail to get even. In the
early days of the Internet, one solution was to send back hundreds
of copies of a long document hoping to fill their mailboxes.
That worked for a while, but modern email readers let someone preview
an email and they quickly delete this "reverse spam".
Another group sends complaints to the ISP of the offender.
If the spammer used a forged address however, they quickly learn
that this is a waste of time. They receive back a very nice
note from the ISP, telling them that the address they are complaining
about doesn't exist on their server. They stop doing this very quickly,
but still hate spam.
They then buy software that will parse a note and send a complaint
to every URL or email address contained in the spam. Or worse yet,
they complain to some self-appointed guardian of the web who does
it for them. This is OK if it is a legitimate piece of spam,
but I have seen this done by someone who subscribed to a Newsletter,
had a very senior moment, forgot they had subscribed, and did it
to the publisher.
This means that the ISP of every single URL or email address contained
in the newsletter gets sent a complaint. This includes everyone
who is identifiable in the Newsletter such as the authors of the
articles, the advertisers in the Newsletter and anyone else who
happens to have their web site listed there. Hey folks this
just isn't fair.
There are too many other ways to solve the problem of spam arriving
in your mailbox. First of all, much spam is generated if you
use your email address on the web or in a chat room. Your
best bet is get free "throw away" addresses, and when
the need for the address doesn't exist any longer, simply cancel
If you own your own domain, use an address that you tie in with
your advertising. When that starts to get overloaded, and
it will, change it in your ads and filter messages to the old address
to your trash bin.
Is it a bane or is it a boon. If you let it control you, it
falls into the first category. But if you use it intelligently,
it can be a most valuable asset to you and your business.
Did you know that subscribers to Bob Osgoodby's Free Ezine the "Tip
of the Day" get a Free Ad for their Business at his Web Site?
Great Business and Computer Tips - Monday thru Friday. Instructions
on how to place your ad are in the Newsletter.
Subscribe at: http://adv-marketing.com/business/subscribe2.htm
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