As a start-up, it’s often your dream to see yourself in the press (especially if it’s good things they are saying).

And so you cultivate reporters, hoping to become that next darling like Twitter, or like Foursquare is now, knowing that drives buzz, investment and ideally users.

Except the reality is that your chances of being incessantly talked about and blogged about are about as good as your chances at finding a single female on Chatroulette.

Here are five tried and tested lessons you should learn about your quest for digital ink and the impact it can have on your business.

via How To Get Reporters To Pay Attention To Your Tiny Little Startup.