The traditional model of brand building has been largely dictated by the technology available. When the means of communication was paper, the picture advertisement dominated, and gave rise to the clever slogan. The slogan developed [...]
brands
< There are no guarantees of success when developing a modern brand. There is no switch that will pour out money, there are no stunts that will automatically create attention, and there is no how-to [...]
Twitter, the net’s networking success story, is intriguing and intimidating because of its message limitations: they can be 140 characters, and no more. This is to say; each message sent on Twitter can be no [...]