A big aid to the success of any online business is those customers paying attention to the site and its messages, including e-mail and newsletters. People who are following your progress on a regular basis [...]

There's been an interesting discussion going on in a class I'm co-facilitating about the best way to reach customers and prospective customers: Should you post your articles on a blog? Should you email those articles [...]

Many organizations are replacing their hard copy, dead-tree-edition newsletter with an email publication. Emailed newsletters have the benefit of requiring fewer resources, going out faster, reaching a wider audience with less effort and being easier [...]