Years ago, when I first started in online marketing, all the rage was something called "list building". I immediately jumped on this subject and started gathering every list building technique one could possibly imagine. It [...]

How Numbers Matter in Marketing

I typically write a lot more about the "human side of marketing," because I think topics like trust, sincerity, and emotions get overlooked in most marketing advice discussions. And no matter how clever your copy [...]

Unfortunately, the first word that pops to mind when many people mention email marketing is 'spam.' The junk mail of the modern era, spam is frequently held up as an abominable combination of inconvenience and [...]