Digital Brand Management: Domains Intellectual Property

An Australian domain name registrar called Melbourne IT has acquired Verisign’s business assets for their Digital Brand Management Services (DBMS) for just over US $50 million. Melbourne IT began their stake in the internet domain registrar business with a near lock on registration of dot com dot au domains in the 90’s and have been publicly traded on the Australian stock exchange since 1999. This puts 4500 “Premium” accounts and nearly a half million domain names under an Aussie company… that has offices worldwide, including US.

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Search Engine Specialist - 12 year veteran SEO with multiple top 20 ComScore properties publishing experience. Enterprise level across international, mobile, and social media spheres. Advisor to startups for pre-launch optimization and ongoing SEO consulting.

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