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comScore and Starcom USA Release Updated “Natural Born Clickers” Study Showing 50 Percent Drop in Number of U.S. Internet Users Who Click on Display Ads
Only 8 Percent of Internet Users Now Account for 85 Percent of all Clicks
Research Underscores the Importance of View-Through Metrics for Evaluating Display Ad Performance
RESTON, VA, October 1, 2009 [...]
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Twitter & Advertising: Do These Two Really Belong Together?”
By Merle http://WebSiteTrafficPlan.com
The latest craze sweeping the Net right now is Twitter. This micro-blogging tool has evolved into millions of loyal users who love and use it daily. Twitter attempts to answer the question, “What are you doing right now?” It’s very similar to text messaging, but [...]
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Contextual Ads Tutorial: Article on Contextual Text Advertising
I was recently interviewed for an article focusing on Contextual ads and wrote up the following responses by email.
Happy to chime in on contextual advertising, since it has been very good to me. I actually wrote an article when Google first introduced Adsense contextual ads and the article [...]
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