For businesses that are generally small and have very limited resources, the idea of identity consulting will immediately conjure visions of large expenses. It’s easy, especially for a small business owner, to focus on the [...]
Marketing
Conceiving of and executing a customer acquisition strategy might seem daunting, but a solid customer base is essential to the success of any business. With advertising, social media, direct marketing and promotional ads (among a [...]
It’s quite easy to label yourself as a “small business owner”. But the challenges that lie ahead, if not fulfilled, can quickly close your business doors. More than 80% of all consumers will go straight [...]