Conceiving of and executing a customer acquisition strategy might seem daunting, but a solid customer base is essential to the success of any business. With advertising, social media, direct marketing and promotional ads (among a [...]
Marketing
It’s quite easy to label yourself as a “small business owner”. But the challenges that lie ahead, if not fulfilled, can quickly close your business doors. More than 80% of all consumers will go straight [...]
Most everyone involved in marketing will tell you that a tagline, or slogan, needs certain elements to be a good tagline. Here are a few examples of elements that you have probably been told that [...]